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Assignment:
Alibaba, an online marketplace founded by entrepreneur Jack Ma in 1999. Its sales surpass those of eBay and Amazon combined. Alibaba has a number of trading platforms that sell to both business-to-business (B2B) and business-to-consumer (B2C) markets. Its B2C market portal, Taobao, has been termed the Chinese version of Amazon.com or eBay. Taobao has enabled rural farmers to start their own businesses and created employment opportunities for locals. Although it is listed on the U.S. stock exchange, investing in Alibaba differs from the traditional model due to regulatory and legal barriers. Another issue that Alibaba has encountered as it has expanded involves counterfeit products. Despite the risks of investing in a firm that they cannot actually own, investors were eager to purchase shares during Alibaba's initial public offering.
Read the case study text, and then answer the associated discussion questions.
Provides references
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