What are apple computer inc.s tools

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What are Apple Computer, Inc.'s tools, messages, and timing of promotion, especially in relation to its innovation and new product rollout? Please identify and explain in detail. Be sure to cite your sources throughout the body of your work as well as your reference section so that all may review for better understanding. (No plagiarism or submitted papers to other schools) and 2 references please. 

Reference no: EM13891534

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