What are advantages and challenges of influencer marketing

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Reference no: EM133339397

Questions

1. Reflecting on the reading, what factors do you think have given rise to influencer marketing? What are the advantages and challenges of influencer marketing for businesses?

2. If you were asked to consult a business that is planning to have an influencer marketing campaign, what would your top three tips be for the company? Why?

Reference no: EM133339397

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