What are advantages also risks of this approach

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Q. Robert's American gourmet snack foods produces herbal-based snacks such as Spirulina Spirals also St. Johns Wort Tortilla Chips. According to company president, "We're selling like crazy. We don't do research. We react as sort of a karma thing."How would explain firm's success? What are advantages also risks of this approach?

Reference no: EM1379719

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