What are absolute and relative costs and how do they differ

Reference no: EM133290043

Question 1) Find an advertisement or commercial that you think is effective. Include a copy of it a link to it. Explain how the advertisement walks the target through the AIDA model. What works well? Is there anything you would suggest to improve it?

Question 2) Define reach, frequency and gross ratings points. Why are these important marketers ?

Question 3) What are absolute and relative costs and how do they differ?

Question 4) Why do marketers have to plan their media? Why can't they just do it on the fly?

Question 5) How can waste coverage be minimized? Why is waste coverage undesirable

Reference no: EM133290043

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