Reference no: EM131134740

TATA BRAND

In 2011, Tata became the first Indian brand to be named in the top 50 global brands in Brand Finance's 2011 Global 500 report, which assigned the Tata brand a value of $15.8 billion. What approaches would you use to estimate the value of brands? What assumptions underlie these approaches? As a financial analyst, what would you use to assess whether the brand value assigned by Brand Finance was a reasonable reflection of the future benefits from this brand? What questions would you raise with the firm's CFO about the firm's brand assets?

As the CFO of a company, what indicators would you look at to assess whether your firm's long-term assets were impaired? What approaches could be used either by management or an independent valuation firm, to assess the dollar value of any asset impairment? As a financial analyst, what indicators would you look at to assess whether a firm's long-term assets were impaired? What questions would you raise with the firm's CFO about any charges taken for asset impairment?