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Assignment:
What types of posts does Plum Marketing make across digital platforms? How is Plum Market promoting consumer engagement across these platforms? Is there anything missing from the perspective of branding and content that could be expanded upon? What approaches would you take to increase brand exposure?
What is wrong with how The Grand Idea Advertising measures its quality? Explain why TGI should ask its customers about how they define quality.
Create a short customer satisfaction surveys for the B2B and B2C customers of a company selling laptops or similar products.
What is the role of ethics and social responsibility in creating HC marketing and digital campaigns? Devise 5 practical and moral guidelines for a Health care
PepsiCo has been quite persistent with pursing mid-calories beverage products - why do you think this is the case? Do you agree with their decision to introduce
The negotiations succeded
Do you feel we are going too far with online tracking and data collection. Speak up and make yourself heard (but as a marketer). New York Times Cookie Hypocrisy
Based on the given title THE EFFECTIVENESS OF E-WALLET TRANSACTION TO CUSTOMER MOBILITY, define the following operationally:
Explain Marketing Mix with Special Reference to Volkswagen and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics
Explain Seth Godin's marketing ideas. Describe how he defines tribes. What are the three questions he asks. List each one of the stages of a product life cycle.
What do you think of using humor in advertising? Celebrity endorsers? Sex appeal? Comparative advertising? What are the risks of using these techniques?
develop a brand profile (perhaps by identifying key product features and consumer factors) that could be used to spot opportunities product/service candidates
Communicating is an important marketing process of conveying our message to our customers and prospects. Describe a recent promotion experience
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