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What approaches to market strategies were used

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Reference no: EM133280002

Read the Case Study chapter: Starbucks: Can a Model of Growth reinvent itself? by Robert F, Hartley and Cindy, Claycomb.

Questions:

1. How does the Inside-out or Outside-In approach work in this article? What is used and how?

2. What approaches to market strategies were used?

3. Disruption versus blue ocean strategy in relation to outside-in and inside-out thinking? How is it used?

Reference no: EM133280002

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