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Discussion 1: Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.
Discussion 2: Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.
Health Services Strategic Marketing: Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort
Write a paper that explains how the supply chain differs on a B2C site compared to a B2B site. Give specifics by linking theory to related examples of websites.
discuss the key elements involved in developing an advertising campaign, describe some of the different media options that could be utilized in an advertising campaign
Explain If you ran an eBusiness and what would your biggest security nightmare be
Identify and describe a business crisis situation and the main leaders involved. It could be one that you have experienced or have read about
write a 2 page paper. choose a company that is characterize by its brand portfolio and brand hierarchy. do the
Tell us some activities you would suggest for a manager who is going to work at a company location in another country.
write a 700- to 1050- word paperanalyzing how the company has managed each stage of the product lifenbsp cycleofits
Margins and Sales Volume: Different industries have varied benchmarks for margins. For example, in restaurants, alcohol margins are usually much higher than food margins. Discuss the margins and markups on goods or services
sha case study analysiswhy would creating a business case for diversity be valuable to a company? what goes into
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
1.research the concepts of push vs. pull communication strategies.2.develop an explanation in your own words of the
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