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What approach to identifying opportunities

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Reference no: EM133152008

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  1. What approach to identifying opportunities did Benji Rogers (PledgeMusic) and Brittany Hodak and Kim Kaupe (ZinePak) use? 
  2. By creating PledgeMusic and ZinePak, do you think Rogers, Hodak, and Kaupe filled any gaps in the marketplace? If yes, what were they? If no, explain. 
  3. Do you think there were economic, social, technological, and/or political trends that made these businesses possible? If yes, what were they? If no, explain. 
  4. Suggest one or two additional business ideas that would allow musicians to better engage with their "super fans".

Reference no: EM133152008

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