Solution-What approach should the company take

What approach should the company take

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1. Should the company resume its international expansion and once again intensify its commitments in overseas markets? If so, what approach should the company take?

2. How had the pace, rhythm and scope of its previous internationalization in the coffee industry affected company performance?

3. How should Starbucks formulate and execute its international strategy going forward?

Reference no: EM131335942

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What approach should the company take

Reference no: EM131335942

Reference no: EM131335942

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