What and define the concept for marketing mix

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Reference no: EM132449251 , Length: word count :- 250

Answer the following questions.

  1. What is the marketing mix?
  2. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan.
  • Minimum 250 words, site references in APA

Reference no: EM132449251

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