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Case: Al Baba Sweets: An Expansion Opportunity
(This case study will be over Units 5, 6, 7 & 8)
1. What is Al Baba Sweets current business-level strategy? Provide support for your answer.
2. What major challenges/issues is Al Baba Sweets facing?
3. What alternatives are available to Al Baba Sweets? Use a decision matrix to evaluate the options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.
Attachment:- Nicole's business strategy and decision matrix.rar
Verified Expert
Al Baba is a sweet manufacturer that is using a differentiation strategy. however, major issues faced by the company include shifting of the youth towards American and French sweets. This issue can be resolved by innovating sweets that would contain both American and Arabic flavours.
Theses are the questions you have to answer - File Attached These are the example our instructor gave us how to answer Nicole's business strategy and decision matrix.docx In the example you can see 7 to 8 alternatives but we just have to give 3 or 4 alternative Nicole's decision matrix - Excel version.xlsx Decision matrix is important and you have to make one according to case
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