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What alternative strategy could mcdonald have used

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Reference no: EM13906113

Please read Case - Keeping with the Times-McDonald's, I'm Lovin' It! then watch the videoInside the McDonald's Empire (1:17 min) https://video.cnbc.com/gallery/?play=1&video=778426022

Question-

1. Why do firms such as McDonald's need to have a global marketing strategy even though its national menus are localized?

2. What alternative strategy could McDonald's have used to regain its market?

3. For the future, how should McDonald's tap into the convergence among global consumers?

Reference no: EM13906113

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