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1) An organization that has a low relative market share position and competes in a slow-growth industry is referred to as aA) dog.B) star.C) question mark.D) cowboy.E) cash cow.2) According to the Grand Strategy Matrix, organizations in which .quadrant have a strong competitive position but are in a slow-growth industry,A) IV.B) I.D) V.E) III.3) The top row of a QSPM consists of alternative strategies derived from all of these exceptA) BCG Matrix.B) CPM Matrix.C) Space Matrix.D) Grand Strategy Matrix.E) IE Matrix.4) How are objectives in the areas of profitability, growth and market share commonly established?A) Geographic locationB) Customer groupsC) Business segmentD) ProductE) all of the above5) _______ is not a major factor that commonly prohibits effective resource allocation.A) Underprotection of resourcesB) Lack of sufficient knowledgeC) Vague strategy targetsD) Reluctance to take risksE) Organizational politics6) Which approach for managing and resolving conflict involves exchanging members of conflicting parties of that each can gain an appreciation of the others point of view?A) ResistanceB) ConfrontationC) DefusionD) AvoidanceE) Compliance7) Which approach for managing and resolving conflict involves playing down differences between conflicting parties while accentuating similarities and common interests?A) DefusionB) ResistanceC) ComplianceD) AvoidanceE) Confrontation8) Why do changes in company strategy often require changes in the way an organization is structured?A) Structure dictates how goals and objectives will be established.B) Structure dictates strategy.C) Structure dictates how resources will be allocated.D) Structure dictates how money is spent.E) Structure dictates authority over projects.9) What percentage of companies are reported to have some form of bonus plan?A) 40 percentB) 95 percentC) 80 percentD) 75 percentE) 25 percent10) Resistance to change can manifest itself throughA) filing unfounded grievances.B) sabotaging production machines.C) unwillingness to cooperate.D) absenteeism.E) all of the above11) Which strategy could be best defined as an effective, multi-method technique of studying and altering a firm’s culture?A) DeliveringB) BenchmarkingC) Educative change strategyD) TriangulationE) Process management12) What percent of strategies formulated are successfully implemented?A) Approximately 66 percentB) Less than 10 percentC) Between 40 to 60 percentD) About 30 percentE) More than 80 percent13) Why is market segmentation an important variable in the strategy-implementation process?A) Company strategies do not require increased sales through new markets and products.B) It allows a firm to minimize per-unit profits and per-segment sales.C) It directly affects marketing mix variables.D) It allows a firm to operate with no resources.E) all of the above14) Which of the following is (are) true about two different market segments?A) They are most effective when a firm squats between two segments.B) They are always in different geographic locations.C) They are usually incompatible.D) They usually require different marketing strategies.E) They can usually be served with the same marketing strategy.15) What is a central strategy-implementation technique that allows an organization to examine the expected results of various actions and approaches?A) Financial budgetingB) EPS/EBITC) External analysisD) TOWS analysisE) Projected financial statement analysis16) Which of these is the most common type of budgeting time frame?A) AnnualB) MonthlyC) DailyD) Every decadeE) Quarterly17) What is a limitation of using financial budgets?A) They are sometimes used as instruments of tyranny.B) They can become a substitute for objectives.C) They can hide inefficiencies if done only on precedent.D) They can be so detailed that they are cumbersome and expensive.E) all of the above18) What best describes how much a company is worth?A) StaticB) Known only to the firm’s accountantsC) Explicit accounting standardsD) An exact scienceE) An educated guess19) What is the best definition of goodwill?A) Value associated with benefits from environmental programsB) Excess of current assets over liabilitiesC) Value attached to the firms reputationD) Premiums paid for acquisitionE) Excess of assets over liabilities20) If success for one organizational department means failure for another department, then strategies may beA) advantageous.B) failures.C) synergistic.D) inconsistent.E) inconsonant21) Corrective actions are not needed whenA) changes have occurred in the firm’s internal strategic position.B) the industry is slowing down.C) the firm is not progressing satisfactorily toward achieving stated objectives.D) external and internal factors have not significantly changed.E) competitive factors are on the rise.22) What is the basis for quantitative financial evaluation?A) Financial ratiosB) Reduction in costsC) The EPS/EBIT AnalysisD) Present value analysisE) Capital Asset Pricing Model23) Corrective action should do all of the following exceptA) improve internal weaknesses.B) avoid external threats.C) capitalize upon internal strengths.D) strengthen an organization’s competitive position.E) avoid external opportunities.24) What aims to balance long term with short term concerns, financial with non- financial concerns, and internal with external concerns?A) Contingency planningB) Measuring performanceC) reviewing Bases of StrategyD) The Balanced Scorecard approachE) Taking corrective action25) Which type of auditors are specifically responsible for safeguarding the as-sets of a company?A) Research auditorsB) Government auditorsC) External auditorsD) Independent auditorsE) Internal auditors
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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