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Assignment
Randy's, a family-owned restaurant chain operating in Alabama, has grown to the point that expansion throughout the entire Southeast is feasible. The proposed expansion would require the firm to raise about $18.3 million in new capital. Because Randy's currently has a debt ratio of 50% and because family members already have all their personal wealth invested in the company, the family would like to sell common stock to the public to raise the $18.3 million. However, the family wants to retain voting control. You have been asked to brief family members on the issues involved following questions.
a. What agencies regulate securities markets?
b. How are start-up firms usually financed?
c. Differentiate between a private placement and a public offering.
d. Why would a company consider going public? What are some advantages and disadvantages?
e. What are the steps of an initial public offering?
f. What criteria are important in choosing an investment bank?
g. Would companies going public use a negotiated deal or a competitive bid?
Determine the manufacturing cycle efficiency (MCE) for the recent month. What can you infer from the MCE you calculated?
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Explain where PR fits in the marketing communications scheme of things. Provide in your answer at least two examples of the interface between PR and other elements of the communications mix.
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The assignment is to discuss the importance of conducting marketing research for the manufacturer prior to its entry
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What would you do? If you would launch it, how would you launch it to address the issues raised in the case? If you wouldn't launch it, how would you grow the company? Be specific with your implementation.
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