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Marketers of entrenched brands like Nike, Pepsi, and Levi Strauss are tearing their hair out over Gen Y consumers.
Image-building campaigns (e.g., 50 Cent endorsing Reebok) are not as effective as they once were.
What advice would you give to a marketer who wants to appeal to Gen Y? What are major do's and don'ts?
Can you provide some examples of specific marketing attempts targeted to Gen Y that work or do not work?
Create a scenario of corruption faced by an overseas employee and hypothesize how he/she could combat the corruption.
What examples of technological innovation can you identify? What forces led to the commercialization of the science behind these technologies? Did the capability exist before the market demand or was the demand there before the technology was availab..
Describe that experience to your classmates using research support from the text or another viable source (you may not use Wikipedia). Which function do you believe managers use most often. What could have made the leadership function a better exper..
People living in Boston are hospitalized about 1.5 times as often as those living in New Haven. Yet their health outcomes, based on age-specific mortality rates appear to be identical. Does this mean that hospital care has no ability to improve healt..
Compare facts about each of the three countries. How are these countries different according to Hofstede?
what are some of the pros and cons of outsourcing? why do you think many organizations are experiencing an increase in
Angela and Ralph are engaged in a conflict between individual members of the organization that has occurred because of their differences in goals and values.
A hardware store sells 44 boxes of tools per week. The cost for box is $86. What is the annual purchasing cost?
Relationships in Negotiation There are varying viewpoints of negotiations. No one method may work for all situations. Generally speaking, individuals will follow one of five patterns when engaged in a conflict/negotiation situation. Those patterns ar..
Write a minimum 2 paragraph summary of the issue of cost and value (quality) in healthcare. In a second or third paragraph cite an example of a healthcare provider's efforts to align cost and value. Include results and specifics along with citations ..
What is one of most important preventive measures that community health nurse can assist with older population at the senior center to prevent health problems
You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Explain how each type of business might segment the local market based on consumer/business demographic informa..
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