What advice do you give the store managers

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Reference no: EM131025274

MIDGET EAGLE GROCERY STORES:

 

THE EFFECT OF NEWSPAPER ADVERTISING ON SALES

 

 

Data are available for eleven quarters in four Houston stores: I, II, III, and IV.

 

 

X = #ads in local community paper in a given quarter (these ads are at the discretion of the store manager).

 

Y = monthly sales in $100,000

Store I

Store II

Store III

Store IV

X

Y

X

Y

X

Y

X

Y

10.0

8.04

10.0

9.14

10.0

7.46

8.0

6.58

8.0

6.95

8.0

8.14

8.0

6.77

8.0

5.76

13.0

7.58

13.0

8.74

13.0

12.74

8.0

7.71

9.0

8.81

9.0

8.77

9.0

7.11

8.0

8.84

'11.0

8.33

11.0

9.26

11.0

7.81

8.0

8.47

14.0

9.96

14.0

8.10

14.0

8.84

8.0

7.04

6.0

7.24

6.0

6.13

6.0

6.08

8.0

5.25

4.0

4.26

4.0

3.10

4.0

5.39

19.0

12.50

12.0

10.84

12.0

9.13

12.0

8.15

8.0

5.56

7.0

4.82

7.0

7.26

7.0

6.42

8.0

7.91

5.0

5.68

5.0

4.74

5.0

5.73

8.0

6.89

Please answer the following questions:

1. What's going on in the stores?

2. What advice do you give the store managers about local newspaper advertising?

3. Is it worth it to advertise? In what stores?

Reference no: EM131025274

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