Reference no: EM132303184
Please read the following case study carefully and answer the questions given below.
A "Gilt"-Free Shopping Experience
Task
Submit a work proposal for this assignment by week 10th, which must include:
- Understanding of deliverables - a detail description of deliverables
- General overview of proposed plan - initial understanding of solution to all tasks
- Resources identified
QUESTIONS:
1. What advantages the Guilt Group Company will be getting by operating solely online offers? What are the disadvantages?
Note: (Students are asked to provide at least 3 advantages & 3 disadvantages)
2. What advice can you offer the Gilt Groupe's management team as they continue to develop their e- commerce strategy? What steps can they take to stay connected to their customers and to keep their customers coming back?
Note: (Student answer must discuss the e-commerce strategy with all parameters and impleemnation plan with details)
3. What Social, Legal and Ethical issues they must consider while developing the strategy for e- commerce for Gilt Groupe's so that they must not face procecution.
Note: (Students are expected to mention 3 points for each type of Issue)
4. Documentation and Referencing.
Attachment:- E-Commerce.rar