What advice can you offer a company on successful branding

Assignment Help Marketing Management

Reference no: EM133384651

Assignment:

When thinking of a strong brand, prominent names such as Starbucks, Nike and Apple may come to mind. These companies have not only achieved high brand recognition, but they've also managed to release multiple successful brand extensions under their names. Some brand extensions have not been as successful. Research Research the topic of branding and building a strong brand image, including some research on some brand extensions that have not been successful Discuss Summarize and share any conclusion that can be made from your research on this topic Share an example of a brand extension that could have gone better. What went wrong, in your opinion? What advice can you offer a company on successful branding?

Reference no: EM133384651

Questions Cloud

Advatanges-disadvantages of an online store-physical store : Provide the advatanges and disadvantages of an online store and a physical store. How can Glissade encourage customers to frequent its retail stores?

Create a podcast campaign for colonized coffee website : Podcasts can be a great way to not only introduce-better explain a product but also to provide content that is instructional, informative-simply entertaining.

Importance of logistics in reaching foreign markets : In relation to Nike Discuss the importance of logistics in reaching foreign markets and the unique challenges presented by global logistics.

Pros and cons of red bulls nontraditional marketing tactics : Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should Red Bull do more traditional advertising? Why or why not?

What advice can you offer a company on successful branding : Example of a brand extension that could have gone better. What went wrong, in your opinion? What advice can you offer a company on successful branding?

How hilton hotels maintain brand promise to customer base : Do you think Subway is going in a good direction after Jared leaving? Discuss how Hilton hotels maintain their brand promise to their customer base.

Principles of liking is forefront in today sports society : Cialdini's principle of Liking is forefront in today's sports society. However, it is sometimes difficult to link Liking with Authority.

Identify a competitive advantage in areas of four ps : Identify whether your company has a competitive advantage in each of the areas of the four Ps (Product, Place, Price, Promotion).

What are traditional-digital methods of marketing promotion : Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company?

User Account

All Pages