What advertising materials will you use

Assignment Help Management Theories

Reference no: EM133341949

a . Product:
What needs/wants does your product fulfil in your
1. What competing products are already available in your south korea ? If possible. state the product and company names that are being sold currently in your South Korea
2. What are the competitive advantages of your product or business over other domestic and international businesses?
3. Why will international buyers purchase the product from your company?
4. How complex is your product?
5. What other items, equipment, services are required to use your product in south korea ? e.g., Software company that sells Spy Ware to protect PC's -require personal computer with compatible operating system and internet connection for up-dates.
6. How much inventory will be necessary to sell overseas?
7. Will your product be restricted abroad, for example tariffs, quotas, or non-tariff trade barriers?

B. Pricing:
1. Using the domestic pricing model, can consumers in south afford personalized jewlery ?
2. What factors do you need to consider when setting prices in south korea ?
3. Are your products' sales very sensitive to price changes?
4. How important is pricing in your overall marketing strategy?
S. What additional costs will you incur bringing your product to south korea?
6. Outline your distribution channels from Jamaica to your selected country. e.g. Export packing, container loading, inland freight, wharfage, handling, ocean freight, courier mail, tariffs.

C Promotional Strategy:
1. What advertising materials will you use?
2. What trade shows or trade missions will you participate in, if any?
3. What media would you use to advertise your products? e.g. Print, TV, Radio.
4. What cultural concern(s) must be addressed in your advertising? e.g. Language differences, literacy rates, buying influences, religion, attitudes towards change and foreign products.

D. Place:
1. Will you sell directly to the customer or will you use a retailer, sales agent, joint venture,
or some other arrangement to sell your product?
2. Do specialized outlets exist in South Korea to market to various target markets?
e.g. Backpacks for Hiking -Novaks, camping stories, Rocky Mountain Outfitters.

Reference no: EM133341949

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