What advantages do you think having the bottlers in-house

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Question

One of the advantages that Coke and Pepsi got was from using a franchise approach to their bottler networks, rather than doing it all in-house. However, the end of the case mentions that both Coca-Cola and Pepsi brought most bottling back in-house by 2010 to help deal with the change in consumer sentiment toward more healthy options.

What advantages do you think having the bottlers in-house may offer the firms now that they would not have offered prior to the change in consumer behavior.

Reference no: EM133495468

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