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Problem: Programmatic Advertising
Would programmatic advertising be applicable for GE, or should they approach sites and apps and do direct deals only? Come up with a pie chart explanation of how you would break out your budget to reach this target audience for GE. In addition, respond to the following questions:
• How does scale and targeting differ by offering (TV, outdoor, radio, digital, etc)?
• Why would audience targeting be important for a brand like Coca Cola vs. GE Appliances?
• What advantages are there for social and native formats for GE?
• Would programmatic advertising be applicable for GE?
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