Reference no: EM131917664
Question: The researchers who conceived the concept of the market maven devised a scale to measure consumers' responses to the following six items:
(1) I like introducing new brands and products to my friends.
(2) I like helping people in providing them with information about many kinds of products.
(3) People ask me for information about products, places to shop, or sales.
(4) If someone asked where to get the best buy on several types of products, I could tell him or her where to shop.
(5) My friends think of me as a good source of information when it comes to new products or sales.
(6) Think about a person who has information about a variety of products and likes to share this information with others. This person knows about new products, sales, stores, and so on, but does not necessarily feel he or she is an expert on one particular product. This description fits me well. Respondents are asked to rate each item on a 7-point scale, from strongly disagree (1) to strongly agree(7); thus, total scores range from a low of 6 (strongly disagrees to all six items) to 42 (strongly agrees to all items). Administer the scale to two friends whom you regard as market mavens and to two friends who are not market mavens. See if the mavens receive predictably higher scores than the non-mavens. Also, comment on whether you think these six items do a good job of measuring market . What additions or deletions, if any, would you make?
|
Explain why a current account deficit indicates
: Explain why a current account deficit indicates that a country is using more goods and services than it is producing.
|
|
Generate explosive self-generating demand
: With thoughts of the Toyota Prius in mind, if you were the brand manager for this brand, what would you do to generate explosive self-generating demand?
|
|
What is meant by net international investment position of us
: What is meant by the net international investment position of the US? What would happen to this net position if the US experienced a current account surplus?
|
|
Determine the current capacity
: The question is to draw the process flow diagram indicating the time parameters and number of workers at each step. Also, determine the current capacity.
|
|
What additions or deletions would you make
: Comment on whether you think these six items do a good job of measuring market . What additions or deletions, if any, would you make?
|
|
Write three lessons that you too away from the article
: Please read article, "The Five Competitive Forces That Shape Strategy," by Michael Porter, Harvard Business Review, January 2008 and in three paragraphs.
|
|
What case can you build for the formation of common markets
: In the context of external sector problems, what case can you build for the formation of common markets among LDCs?
|
|
Create buzz for new products and brands
: In your view, why do marketing practitioners use the terms guerilla marketing, viral marketing, and street marketing in reference to efforts to create buzz.
|
|
Why is export price instability judged to be a problem
: Why is export price instability judged to be a problem for the LDCs? Why might it seem more likely to occur for LDCs than for ICs?
|