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Case: In this Discussion Board, please read the Wal-Mart Stores in 2003 case (Harvard Business Review) carefully and answer ALL of the following prompts in your initial post. Remember that you are acting in the role of consultants or advisors to the company described in the case. Make sure your initial posting is in APA, contains at least one reference and at least one cite. Here are the questions:
This case study reviews the situation for Wal-Mart in 2003. Understanding that Wal-Mart was concerned about its future, in 2003, what actions have they taken over the last 15 years to achieve success? Is this aligned to the Case Study contents?
On page 27 of the Case Study is "Sam Walton's Rules for Building a Business." Which rule, of the 10 provided, is the most important, and why?
The first and foremost point to consider in this marketing plan is the situation analysis. It includes the external and internal environments of the company. The company's internal environment includes its strengths and weaknesses,
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What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from this week's lecture in your post.
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