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Question 1: "How Certainty Transforms Persuasion" Zakary Tormala and Derek Rucker assert that conviction is a powerful driver of action. Tapping into certainty others hold "turns attitudes into action, bringing beliefs to life and imbuing them with meaning and consequence."
Question 2: Tormala and Rucker identify four levers of certainty: consensus, repetition, ease, and defense. Think of a situation in which you need to persuade someone in a business context- a customer or prospect, co-worker, or supervisor. Which of these four levers could be an effective means of influencing certainty about a decision in that person? What action(s) could you take to influence certainty in the beliefs held by the person?
Problem: As a store manager, what strategies would you take to entice customers into your store to shop and buy?
Identify all functional business areas that utilize technology systems (hardware, software, networks, e-commerce, marketing, security, restaurant/hotel management systems, point-of-sale systems, distribution channels, databases, etc.)
Mature markets are characterized by slow and decreasing growth rates. Mature markets also tend to be associated with stable customer needs and preferences.
Do you believe states are more likely to cooperate and enact visible and sustainable action regarding an environmental issue as opposed to a human rights
Using an example business to business (B2B) organization with which you are familiar, identify four marketing challenges, and recommend how those challenges can be addressed using the principles covered in this subject.
Case study on coca cola India from the text book Corporate communication by Paul Argenti - History reveal that companies with the strongest brands, most proactive policies of social responsibility, and deepest relationship with their consumers are ..
Read the case study titled "Revitalizing a Brand", located in the online course shell. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services
Select an organization of your choice. This could be even your own organization or your work place. Study the sales or marketing function of the organization you have selected and construct a brief essay by using 1500 words maximum.
Why is the market system unable to adequately determine the allocation of resources across the metropolitan region? What is the rationale for public intervention in urban planning and metropolitan development
Rush’s Pasta & Pizza employs Sigfried as a delivery driver. Rush’s guarantees that an order will be delivered within thirty minutes or there is no charge, and insists that its drivers meet the limit. One night, while making a delivery, Sigfried is ca..
Design a detailed strategic marketing plan to enable the appropriate delivery of these programmes in one of the regional areas identified on the previous slide.
Product Strategies Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities
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