What accounts for the success of the aquafresh product

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What accounts for the success of the Aquafresh product?

1) What can be learned from GSK's perspective, and also from Oratech's perspective about making open innovation work?

Reference no: EM132569755

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What accounts for the success of the aquafresh product : What can be learned from GSK's perspective, and also from Oratech's perspective about making open innovation work?
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