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Assignment
Private label brands now account for 1/4 products sold in US Supermarkets, drug chains, and mass merchandisers. What accounts for the popularity and growth of these products?
The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials. Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.
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This article elborates on Private Label Brands, and how they been so popular amongst US customers. The articel analyses the growth of private label brands and its categories and how has it increased its market share over the years. The article implies the growth and popularity of such products with the growth of retailers and third party manufacturers as well.
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