What about ways they track shopping behavior

Reference no: EM133726720

Problem

In terms of neuromarketing, what are your thoughts about the ideas these speakers discuss? What ramifications do their ideas have on the areas of product and process development? Is it innovation for stores to use new ways like neuromarketing to stimulate shopping behavior? What about ways they track shopping behavior? Are their ethical concerns with these types of innovation? What connections can be made to the ideas in the videos and the ideas found in Gupta Chapter 11 and Service Innovation?

Reference no: EM133726720

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