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If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls—demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.
When should firms rather choose to acquire knowledge, rather than merely accessing it in the context of an alliance? and where are the Pros and Cons of an "acquisition approach"?
When the shirts are completed, they are to be shipped directly to Chicago at a transportation also storage cost of $6 per cwt. An import duty of $0.50 per shirt is assessed.a. From a logistics-production cost standpoint, should the shirts be produc..
Investment X offers to pay you $3,520 per year for nine years, whereas Investment Y offers to pay you $5,870 per year for five years. If the discount rate is 6 percent, by how much is the present value of X higher than that of Y?
Would you avoid locating in such a country, or locate there and deal with it? If the latter, how would you deal with it?
Brady Jones is a manager at a local store that sells computers. He needs to decide how many computers to order based on the quantity discount schedule below. Annual demand is 3,000 computers, annual inventory carrying cost as a percent of unit cost i..
Automobiles arrive at the drive-thru window at the downtown Baton Rouge, Louisiana post office at the rate of 4 every 10 minutes. The average service time is 1.5 minutes. The Poisson distribution is appropriate for the arrival rate and service times ..
Discuss the effect on state regulations if the federal government, through the Environmental Protection Agency, changes the standards for air pollution and carbon dioxide emissions. Analyze and evaluate the various issues presented while arguing a..
You have been asked to provide an estimate of value for insurance purposes for a single family home. The house was built in 1985 and is a 2,400 square foot two story home with a living room, dining room, family room four bedrooms, and two and one & h..
Calculate the cost of turnover for your organization using the calculator in the readings and resources area of this unit. Discuss steps you would take to prevent turnover in the advertising, hiring, training and retaining processes. Explain the impa..
List the two types of social determinants and explain how these factors impact the health and wellness of society.
phoenix computer manufactures and sells personal computers directly to customers. orders are accepted by phone and
In Scene 2, a new sales rep discusses the company’s off-label marketing strategy with a veteran sales rep. Is it unethical or illegal for a sales rep to represent that he is a doctor when he has a doctorate degree in chemistry but is not actually a p..
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