What about personal selling

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Assignment:

Discuss why things went wrong (why were there negative assosciations to the army and why was it perceived as a place for losers).

The case focuses on promotion mix not just advertising. What about personal selling? What about dm? What about pr? Pr was the critical thing for them to do as there was something wrong with their brand so the solution is pr that was not discussed.

Reference no: EM133292055

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What about personal selling : The case focuses on promotion mix not just advertising. What about personal selling? What about dm? What about pr?

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