What about for men in their 30s and women in their 60s

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Question 1. If you had to reach a customer segment of "tweens" (kids between 8 and 12 years old), which medium would you choose? What about for men in their 30s? Women in their 60s? In which medium would you advertise if you ran one of your city's performing arts centers?

Question 2. Download ads from your favorite websites, or rip up your favorite magazine, and classify any five ads according to whether you think they're aiming to achieve a cognitive, emotional, or behavioral goal. Which ad do you like the most? Did any stimulate you to learn more about the brand?

 

Reference no: EM133333848

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