What about buying an outfit to wear to a party

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1. Assume you are going to open a new store. Describe it. Who are your competitors? What would you do to monitor your competitors' actions?

2. In which generational cohort do you belong? What about your parents? How do you approach buying a car differently than your parents would? What about buying an outfit to wear to a party? How can firms use their knowledge of generational cohorts to market their products and services better?

Reference no: EM131283326

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