What about business to business products

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Reference no: EM132267108

1. Class, while it seems clear that promotional spending is shifting to social media for consumer products what about business to business products? Why or why not would you expect a similar shift in promotional spending, from traditional advertising to social media, to take place in B2B?

2. Class, can you think of some examples of partnership relationships?

3. Acme has annual revenues of $150 million with a CGS is $100 million. Acme expects a profit of 8%. Assume procurement reduced the CGS by $5 million through procurement best practices. How much additional sales would be required to achieve the same impact on profit?

Reference no: EM132267108

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