User Account

All Pages

What about a contingency plan

Assignment Help Marketing Management
Reference no: EM131970101

Question: Now that Michelle has all of the pieces of her marketing plan in place, the board is ready to see the final plan. She is apprehensive about this because the board needs to approve the plan for it to move forward. It is imperative that the plan addresses all of the marketing issues discussed to this point, and that it also includes a discussion of how MM will measure the success of the plan after it has been implemented.Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you.

"How will we know if the new product launch is a success?" she asks. "How will we know if what you have suggested really worked? Since I started this company as an entrepreneur years ago, I feel like everything that happens here is my fault or my responsibility. Does that make sense?"

"You've been so supportive to me during this whole process," you say. "Leave it to me. I'll think about what you've said over the long weekend and I'll be ready to sit down and discuss the details as I prepare the final draft of the plan."

Based on your original goals and the plan you are putting into place, what will you tell Michelle?

• What will you measure to determine whether or not your new product plan for MM is a success?

• What about a contingency plan?

• Do you need to make recommendations for MM if things do not go the way you hope and expect them to?

Reference no: EM131970101

Questions Cloud

Calculate bakar margin on selling price for this bread rack : Bakar's Baking Shop sells baking accessories and equipment, as well as baked goods. Calculate Bakar's margin on selling price for this bread rack.
How would you select a financial institution or intermediary : If you were an investor seeking moderate return for your investment, how would you select a financial institution or intermediary?
What are the expected returns and standard deviations : You are evaluating two risky investments, A and B, What are the expected returns and standard deviations for A and B
Fed action intended to increase or decrease interest rates : Is the Fed’s action intended to increase or decrease interest rates?
What about a contingency plan : What will you measure to determine whether or not your new product plan for MM is a success? What about a contingency plan?
Explain what did you find challenging in completing scenario : Explain what did you find challenging in completing the scenario? How do strategic alliances impact procurement outsourcing strategies?
Describe the steps you would use to test the plan : Describe the steps you would use to test the plan to ensure that the backup plan would function in case of an actual emergency.
What is total revenue : a. What is her total revenue? Explain b. What are her accounting profits? Show your steps leading to your answer
Discuss the forces of michael porter theory : List the Five Forces of Michael Porter's theory and apply to an airline that you are familiar with. Provide a rationale and then create a diagram.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd