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Competency
Scenario
Instructions
Be sure to include:
Question 1: A definition of what a sales funnel is and how it functions
Question 2: An explanation of the company sales funnel
Question 3: Identify distinct aspects of the organization's web presence (i.e. Website, blog, social ads, email autoresponders...)
Question 4: Discuss how paid and organic traffic strategies play a role in the sales funnel
Question 5: Detail how each aspect will potentially have a positive impact on the sales funnel process
Question 6: Provide a specific recommendation for a paid traffic strategy
Question 7: Provide a specific recommendation for an organic traffic strategy
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