Reference no: EM133306166

Assignment: After you read this article. The focus is on the strategic choices companies may make in order to pursue financial success and competitive advantage in ways that also yield societal benefits. You will read an article to "inspire" you in completing this assignment. The authors argue that the joint pursuit of financial success and social impact "...has become an imperative for corporations, for two reasons. The legitimacy of business has been sharply called into question, with companies seen as prospering at the expense of the broader community. At the same time, many of the world's problems, from income inequality to climate change, are so far-reaching that solutions require the expertise and scalable business models of the private sector."

• Reflect on the above and discuss the pros and cons of addressing societal needs and problems through a company's strategy.
• Discuss what a company can gain by pursuing financial/competitiveness objectives and social objectives together, the capabilities it must have in order to do so, and the difficulties it may face in balancing often conflicting stakeholder interests and setting priorities.
• I would like you to comment on the importance of getting a company's employees involved in these efforts.