Westjet believe is competitive advantage

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Question

1. What does the management team at WestJet believe is its competitive advantage? What is the source of that competitive advantage?

2. Is the culture at WestJet as important to the competitive success of WestJet as its management team believes it to be?

3. How serious is the threat from conventional airlines that want to imitate the WestJet's culture? What does it take to create a culture of engagement and ownership?

4. How should the management team respond to the pilot issue?

Reference no: EM133511302

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