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Computer printer manufacturers usually sell printers at a low margin over cost and generate much more income from subsequent sales of the highmargin ink cartridges required for each printer. One global printer manufacturer now designs its printers so that they work only with ink cartridges made in the same region. Ink cartridges purchased in the United States will not work with the same printer model sold in Europe, for example. This "region coding" of ink cartridges does not improve performance. Rather, it prevents consumers and gray marketers from buying the product at a lower price in another region. The company says this policy allows it to maintain stable prices within a region rather than continually changing prices due to currency fluctuations.
1. Were the company's actions ethical? Why or why not?
2. What is the moral intensity of this incident? Please explain your answer
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