Wells fargo bank based on research

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Reference no: EM132186310

WELLS FARGO BANK Based on research, conduct an internal and external SWOT Assessment using the four BSC perspectives of People, Process, Customer and Finance on Wells Fargo Bank, NA using the template attached. It is important to find evidence to the information used for this analysis by analyzing the following sources: 1. Industry studies about the firm from specific databases for this purpose at the SWU online Library (please work with Heather Gray, our Online Reference Librarian; see her previous announcement). 2. The most recent Annual Reports. 3. Company information online (use official web pages) 4. Information about the competition 5. External trends from online sources and academic studies 6. Peer-reviewed studies (journal articles) about the company, industry, competition, line of products and services, and new trends. 7. Current articles published by newspapers or trade magazines. Don't forget to cite and list sources. Always paraphrase (using your own words) sources and cite. Reserve to one or two direct quotations when a main definition is needed.

Reference no: EM132186310

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