Weld-rite is manufacturer of welding safety equipment

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Reference no: EM132244692

1. Weld-Rite is a manufacturer of welding safety equipment. They use a network of regional distributors to sell their products. However, their pricing is higher than their competitors because of “the double marginalization problem.” Do some research by looking up the double marginalization problem. What is it? Propose two possible solutions to help Weld-Rite overcome the double-marginalization problem.

2. A vast majority of raw materials are delivered from varied global vendor locations to manufacturing sites in other regions. What are some general limitations of a supplier's operational management in the global environment?

3. Analyze the current marketing mix strategy (key issues/challenges, key strengths) for GREEN WORKS and make recommendations for the marketing strategy going forward, using the questions below as a guide

Price: What pricing strategy should be used to attract first-time users? Repeat users?

Reference no: EM132244692

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