Weight-loss supplement called weight loss optimizer

Assignment Help Operation Management

Reference no: EM132276792

You are a manager of a company that has recently purchased a smaller company. The purchased company has an existing product, which will now be part of your product offering. The product is a weight-loss supplement called Weight Loss Optimizer. The product has been very successful for the previous owner, but the company had limited ability to adjust its manufacturing system to accommodate growth, as well as a limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product from the newly acquired company. You have a far greater manufacturing capacity and more potential customers readily available because you already sell several weight-loss related products to a large base of customers.

Weight Loss Optimizer has been proven successful by a research study. The study consisted of 100 participants, 90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants have successfully maintained their weight loss by continuing to use the product. Of the users, 80% were able to maintain their weight loss with continued use of Weight Loss Optimizer. The 10% of study participants who were not successful may have been unsuccessful because they did not follow the program’s protocol as set forth. An inherent risk in a weight loss product is the inability to determine if the product has failed to produce results or if the user has not followed directions. Dissatisfied customers present a challenge as a result.

Your success relies upon your external business partner, Pills Inc., who manufactures the pill casing for the Weight Loss Optimizer. You will need to work closely with this partner to ensure your manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contact’s name at Pills Inc. is Susan Jones.

A. Develop a persuasive letter to the business partner in the scenario in which your goal is to overcome your business partner's objections to a shorter manufacturing lead time (i.e. shipment/delivery).

Reference no: EM132276792

Questions Cloud

Viewed as opportunity to grow as social worker : Making mistakes was viewed as an opportunity to grow as a social worker

Explain efficient and responsive supply chain : Explain an efficient and responsive supply chain. Explain the reasons for the clustering of competing businesses.

Describe the day-to-day functions of your grapefruit juice : Describe the day-to-day functions of your Grapefruit Juice company. Customer service- how will you handle customers and returns

Important fact to remember when creating project proposal : What is the preferred method for creating a project proposal? What is the most important fact to remember when creating a project proposal?

Weight-loss supplement called weight loss optimizer : The purchased company has existing product, which will now be part of your product offering. The product is weight-loss supplement called Weight Loss Optimizer.

Explain what you identify as the ideal traits of founders : Explain what you identify as the ideal traits of founders, providing a specific example from either the assigned learning materials,

One of the benefits of utilizing committees : One of the benefits of utilizing committees is that:

Client this is often the end of the contracting process : When meeting with a line manager as a client this is often the end of the contracting process?

Produces peanut brittle wants to diagram its process : A candy company that produces peanut brittle wants to diagram its process.

User Account

All Pages