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Pam is an entrepreneur who loves animals and is interested in starting a company that makes clothing-hats, sweaters, boots, etc.-for household pets. Even though there is a good deal of competition in this market, Pam believes that many of the companies in this industry are positioned with differentiation strategies at the premium end of the market, creating the opportunity for a company to do well with a cost leadership strategy. Pam is weighing several options for her business, both strategic issues and issues specific to HRM. Help her make the decisions that best fit with her cost leadership strategy.
a) Since Pam has chosen to use a cost leadership strategy, what should her production strategy be?
b) Determine which attribute should Pam seek most in her employees (tolerance for ambiguity/ creativity/efficiency/strong cognitive skills/problem solving) Justify your answer
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