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Case Study : Webvan
1. What happened here? What are the main reasons that Webvan failed as spectacularly as it did?
2. What was supposed to happen? How did Webvan's founders and initial investors hope the future was going to unfold for the company?
3. Webvan realized that its goals were ambitious, but where they too ambitious? What do you think of the quote from the weapon spokesman that, "You don't build a rocket to go halfway to Mars?"
4. What could the company have done differently to increase their chances for success?
5. Do you think that large numbers of people will ever buy their groceries over the Internet? (This has currently started because of COVID, to what extent do you think it will grow?) why or why not?
6. What lessons do you take away from the Webvan story about the "dot-com era"?
In which kinds of situations do you think introverts make more effective leaders than extraverts?
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