Reference no: EM133048170

The level of e-commerce-conducting business over the Internet-varies by company. Some companies, such as Amazon.com, rely on the Internet for their existence. Others, especially smaller firms, have yet to incorporate the Internet into their business models, but these companies belong to a dwindling group: about half of small companies and 90 percent of large companies have Web sites, and a third of the companies that maintain Web sites sell products through them. Larger companies now find that they must do business over the Internet, including selling and buying goods.

The quality of the websites that you visit vary greatly and they can be assessed on many variables. Visit two websites of competing companies and assess both of them separately based on the following:

1. Does the home page catch your attention and make you want to look further?

2. Is the website easy to navigate, meaning can you easily go between the pages and find what you are looking for?

3. If you want too buy something, how easy is to to complete the transaction?

Describe three things that could make a website more effective than the ones you reviewed.