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Website overhaul increases revenue tracked to organic

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Reference no: EM133152867

Search Engine Optimization: Website Overhaul Increases Revenue Tracked to Organic Traffic 25%

https://www.marketingsherpa.com/article/case-study/seo-organic-traffic-increases-revenue

Discussion Questions

  1. Why Alfa Aesar hired third-party vendor to help with its SEO marketing?
  2. What makes Alfa Aesar's website reported as spam and what impact it has in organic search?
  3. "Before the revamped version of the site, visitors could not scan Alfa Aesar's total product listings." Why such new approach of information searching is important?

Critical Thinking Questions

  1. Why keyword-rich searches are enhanced in Step #3?
  2. Are the SEO efforts by Alfa Aesar pay-off? How it was being measured for this?

Reference no: EM133152867

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