Web site use enhancement of the self to attract consumers

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Critically discuss using consumer behaviour theories on how this famous Web site use enhancement of the self to attract consumers? A significant portion of sales in the organization's retail stores are males, thus discuss if the website would be able to attract males as well as females. In answering the above, consider how the website can make it easier for males to purchase from the site as sizing may be an issue when purchasing online,as such how can the website be improved.(1500 words)

Reference no: EM131085085

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