Web-based customer support for selling books

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Reference no: EM132177659

The Promotion of Great Customer Service

Directions: Read the following scenario and then answer the following three prompts in a two-page paper.

You work for a bookstore. Your customers mostly come to the store in person, but you have had a telephone service tradition for years. Now that Amazon.com and other booksellers are doing so well online, your company wants to have an online presence as well. They already have a website designed, but they want to know the best route to take to excellent customer service.

Create a list of all the advantages and disadvantages of web-based customer support for selling books locally and on the Internet.

Create a list of advantages and disadvantages for providing telephone customer support.

Merge the two lists and make suggestions for which aspects of their business they should continue to service via telephone and which should become Internet services.

Reference no: EM132177659

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