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Web Assignment - Research Methods
Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm's capability of providing valuable services to its customers.
1. Contrast the services and tools provided by the two research firms.
2. Explain the advantages of utilizing these research firms.
3. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.
4. Explain how the tools discussed in the lecture might enable more companies to complete their research internally.
Illustrate what is the marketing research term for the specific, measurable goals the decision-maker seeks to achieve in conducting the marketing research?
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What specifically is a break-even analysis and how is this tool important in our marketing efforts?- What is a SWOT Analysis and how might a Marketing Manager utilize this in their efforts?
Suppose that the following table shows the weekly visits to an amusement park as a function of the daily admission fee charged:
Explain how has the print media industry helped drive improvements and public awareness of public education?
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