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Reference no: EM133316550

Chapter 4

Case 1 Web Analytics

1. Why do you think Omniture Services were so popular, given when the company founded?

2. Think of an online service (not retail) that yo use frequently. How could this company use web analytics data to improve its website and positively affect its business?

3. Do you think that capturing usage data for performing web analytics is an invasion of privacy? Why or why not?

Reference no: EM133316550

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